Are you easily convinced by a very hot actor to buy the product he's endorsing? Do you actually believe that a product works because your idol says so?
Recently, the Philippines' billboards are full of Hollywood actors and actresses. A place that was previously occupied by the likes of Dingdong Dantes, Richard Gutierrez, Piolo Pascual, Gerald Anderson, KC Concepcion and a lot more. Brands like Bench, Kamiseta and Penshoppe are getting Hollywood stars as their endorsers. So is it effective? Are their sales up because of it?
After learning that Ian Somerhalder of the Vampire Diaries arrived here in Manila i sort of wanted to pass by the nearest Penshoppe store to check out their clothes... I am not a huge fan, but it kinda made me interested... besides, the Penshoppe All Star campaign is hitting the right spot :-) So it seems this Hollywood thing is good advertisement.
